Why behavioural science?

Because changing our behaviours can change the world. Many of the most pressing policy and industry challenges we face today could be tackled more effectively if people transformed their everyday actions (think for example of recycling, domestic violence, or traffic accidents).

At the 3.5 Network we recognize the potential of understanding human behaviour in real world contexts in order to propose effective solutions for society’s problems. Using findings from the psychological and behavioural sciences and other disciplines, we create and apply participative and creative solutions to inspire people to transform their behaviour and improve social and environmental sustainability.

To learn more, go here for an inspiring example on video, and here for an academic review of how some of these interventions have been applied in the real world.